This what we want to do with the resorts and sell ads on...For iPhoners... try http://www.coeverywhere.com/
Saturday, August 31, 2013
Saturday, August 24, 2013
Story-telling for success today
Gary tells the story we need to hear at Sitour... that we control what our customers think about us... and that we need to tell interesting and real stories about what is happening around us.
Read more at https://www.linkedin.com/today/post/article/20130822173500-10486099-storytelling-in-2013?_mSplash=1
Tuesday, August 13, 2013
Ski Resort Marketing - SlopeFillers.com
Great advice to the industry HERE
Such as:
“When and where mom goes, the family follows.” Mary Jo Tarallo on Growing Skiing : Ski Resort Marketing - SlopeFillers.com:
"Gregg: What do you think is the biggest challenge for the ski industry in the next 10 years?
Mary Jo: The industry faces several challenges. First, it needs to better understand the casual skier or snowboarder which is the bulk of the market place. Only about 3 – 4 percent of the U. S. population participates. That means 96 – 97 percent do not. Second, industry research finds that the majority of newcomers are introduced to skiing and snowboarding by a friend or family member who already participates. The industry could find creative ways to reward current participants for bringing newcomers who want to learn. The important thing is for those newcomers to learn from trained professionals.
The changing demographics meaning a shrinking Caucasian population and an increasing Hispanic and Asian-American population are problematic. The current ski/snowboard population is overwhelmingly Caucasian. Fighting market share battles is counter productive. Creating new skiers and snowboarders IS productive."
Such as:
“When and where mom goes, the family follows.” Mary Jo Tarallo on Growing Skiing : Ski Resort Marketing - SlopeFillers.com:
"Gregg: What do you think is the biggest challenge for the ski industry in the next 10 years?
Mary Jo: The industry faces several challenges. First, it needs to better understand the casual skier or snowboarder which is the bulk of the market place. Only about 3 – 4 percent of the U. S. population participates. That means 96 – 97 percent do not. Second, industry research finds that the majority of newcomers are introduced to skiing and snowboarding by a friend or family member who already participates. The industry could find creative ways to reward current participants for bringing newcomers who want to learn. The important thing is for those newcomers to learn from trained professionals.
The changing demographics meaning a shrinking Caucasian population and an increasing Hispanic and Asian-American population are problematic. The current ski/snowboard population is overwhelmingly Caucasian. Fighting market share battles is counter productive. Creating new skiers and snowboarders IS productive."
Thursday, August 8, 2013
Team SUSA Digital Stuff
Team SUSA - This post is at http://bit.ly/TeamSUSAdigital1
We need all of our participation! (if you have a question, just type it into the document and put your name next to it... and bring it up at our next staff meeting)
HERE ARE OUR SOCIAL MEDIA SITES:
https://www.linkedin.com/company/sitour-usa
https://www.facebook.com/pages/Sitour-USA/354242988254
https://twitter.com/SitourUSA
https://www.youtube.com/user/sitourusa
There are 2 old YouTubes (gotta delete)
http://www.youtube.com/user/SitourUSAonTV
http://bit.ly/SitourUSA_GooglePlus
HERE ARE OUR INTERNAL DOCS (some have changed... so fix them... or tell DC)
- http://bit.ly/SitourUSAideas - add cool ideas... think about value for the skiers and think big $$$ from big brands!
- http://sitourusaideas.blogspot.com - OLD BLOG - Read it and share your thoughts at our next meeting (or after your nap)
- http://bit.ly/SISUsales101 - This is our process for sales... PLEASE add items that make our process work better... really... please.
- http://bit.ly/SUSASoMeAgenda - Our Social Media agenda needs to be ... social. So, here is our agreed process to participate, share, learn, and share some more!
- http://bit.ly/SitourUSAcarpromo - A 1-pager for season-long media and a weekend "ride and drive"
- http://bit.ly/SitourUSApromotions - 2-pager with sampling rates for 6 days and also recommendation to join our Snocountry partner's Vertical Challenge for 30 days. This was done for "wet" temperature-sensitive samples (for Chobani)... so "dry" sampling is cheaper
- http://bit.ly/SitourUSApreso is David's first EatMedia Blog post with the latest sales and marketing position and slide deck. Please let me know your thoughts to position our USP - Unique Selling Proposition.
David
We need all of our participation! (if you have a question, just type it into the document and put your name next to it... and bring it up at our next staff meeting)
HERE ARE OUR SOCIAL MEDIA SITES:
https://www.linkedin.com/company/sitour-usa
https://www.facebook.com/pages/Sitour-USA/354242988254
https://twitter.com/SitourUSA
https://www.youtube.com/user/sitourusa
There are 2 old YouTubes (gotta delete)
http://www.youtube.com/user/SitourUSAonTV
http://bit.ly/SitourUSA_GooglePlus
HERE ARE OUR INTERNAL DOCS (some have changed... so fix them... or tell DC)
- http://bit.ly/SitourUSAideas - add cool ideas... think about value for the skiers and think big $$$ from big brands!
- http://sitourusaideas.blogspot.com - OLD BLOG - Read it and share your thoughts at our next meeting (or after your nap)
- http://bit.ly/SISUsales101 - This is our process for sales... PLEASE add items that make our process work better... really... please.
- http://bit.ly/SUSASoMeAgenda - Our Social Media agenda needs to be ... social. So, here is our agreed process to participate, share, learn, and share some more!
- http://bit.ly/SitourUSAcarpromo - A 1-pager for season-long media and a weekend "ride and drive"
- http://bit.ly/SitourUSApromotions - 2-pager with sampling rates for 6 days and also recommendation to join our Snocountry partner's Vertical Challenge for 30 days. This was done for "wet" temperature-sensitive samples (for Chobani)... so "dry" sampling is cheaper
- http://bit.ly/SitourUSApreso is David's first EatMedia Blog post with the latest sales and marketing position and slide deck. Please let me know your thoughts to position our USP - Unique Selling Proposition.
David
Mess with this. Prep for ski season
We will all be creating Bitmixes
http://mobile.nytimes.com/blogs/bits/2013/08/08/youtubes-founders-challenge-vine-and-instagram-with-new-video-app
Wednesday, August 7, 2013
Chasing Your Active Consumers: Catch Them on the Run | CMO Strategy - Advertising Age
Chasing Your Active Consumers: Catch Them on the Run | CMO Strategy - Advertising Age:
Active consumers can become passionate about your brand when you speak to them when they are out doing what they love best. To figure out your strategy, ask yourself: "Can I meet a need in that environment? Can I create an emotional connection better in one environment than another? Can I link my brand to something positive?" If you can answer "yes," then your campaign will do what it's intended to do: Get the attention of the active consumers, positively associating your brand with their sport.
ABOUT THE AUTHOR
Sherry Orel is CEO, Brand Connections."
Active consumers can become passionate about your brand when you speak to them when they are out doing what they love best. To figure out your strategy, ask yourself: "Can I meet a need in that environment? Can I create an emotional connection better in one environment than another? Can I link my brand to something positive?" If you can answer "yes," then your campaign will do what it's intended to do: Get the attention of the active consumers, positively associating your brand with their sport.
ABOUT THE AUTHOR
Sherry Orel is CEO, Brand Connections."
Monday, August 5, 2013
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