Sitour USA Ideas: June 2013

Saturday, June 29, 2013

Motivation...

For the silly side... See past BROtivational Posters at http://bit.ly/15Gxt2a

Tuesday, June 25, 2013

Advertising to Skiers

http://www.targetmarketingmag.com/article/hitting-slopes-401426/1 Article on advertising to skiers

http://www.mountainyahoos.com/WebsiteInformation.html Has some demographics, interesting group

Ski Area info

NSAA has info https://www.nsaa.org/

Ski resort consolidation - The “Big Five” and the resorts that they own or manage in the U.S. are as follows:

Intrawest: 10 ski areas totaling 21,913 acres of skiable terrain (6 in the United

States and 4 in Canada). Copper Mountain, Colorado; Steamboat, Colorado;

Winter Park, Colorado; Mountain Creek, New Jersey; Snowshoe/Silver Creek,

West Virginia and Stratton Mountain Resort, Vermont (Intrawest has also

developed “Villages” at Mammoth Mountain California, Squaw Valley California,

Solitude Utah; has developed real estate projects in Vail, Keystone and Telluride

Colorado, and is currently in the process of developing a new resort project at

June Mountain, California)

Vail Resorts, Inc.: 5 ski areas totaling 17,400 acres of skiable terrain. Beaver

Creek, Colorado; Breckenridge, Colorado; Keystone, Colorado; Vail, Colorado

and Heavenly, California/Nevada

CNL Lifestyle Properties: 10 ski areas totaling 12,468 acres of skiable terrain (1

ski area in Canada and the remainder in the United States, 11 ski areas and

16,280 skiable acres with the inclusion of Big Sky). Bretton Woods, New

Hampshire; Brighton Ski Resort, Utah. Managed by Boyne USA; Loon Mountain

Resort, New Hampshire. Managed by Boyne USA; Mountain High Resort,

California; Northstar-at-Tahoe Resort, California. Managed by: Booth Creek Inc;

Sierra-at-Tahoe Resort, California. Managed by: Booth Creek Inc; Sugarloaf

USA, Maine, Managed by Boyne USA; Summit-at-Snoqualmie Resort,

Washington. Managed by: Boyne USA; Sunday River, Maine. Managed by

Boyne USA; Big Sky Resort, Montana (CNL is under contract to purchase Big

Sky from Boyne USA in 2010).

Powdr Corp.: 7 ski areas totaling 9,046 acres of skiable terrain. Boreal Ski Area,

California, Soda Springs Ski Area, California, Park City Ski Area, Utah, Mount

Bachelor, Oregon, Las Vegas Ski & Snowboard Resort, Nevada, Killington

Vermont and Pico, Vermont

Aspen Skiing Company: 4 ski areas totaling 6,866 acres of skiable terrain.

Aspen Mountain Colorado, Aspen Highlands Colorado, Buttermilk, Colorado and

Snowmass Colorado.

Sunday, June 23, 2013

Jebbit Demo

As we look for ways to add value to our relationships with resorts and brands... we can connect them to tech-efficient marketing solutions

check out http://bit.ly/JebbitDemoXGames I had my geek friends at www.jebbit create a demo for one of my prospects, Disney... espn... x games

Ideas?????

Here's one ...

I want to get every resort to have their own "Jebbit" online questionnaire for their own list of customers and prospects.... and toJebbit's college audience.

Think about the 4 questions that the Resorts should ask about their web pages... for their agenda... and Sitour's

Ski Area Management - Must Read

There are great ideas to take advantage of at http://www.saminfo.com/article/bestworst-marketing-2012-13

And leaders to be aware of at http://www.saminfo.com/contests-awards

Friday, June 21, 2013

SlopeFillers : Ski Resort Marketing

As Year Three Ends, Three Changes Come to SlopeFillers : Ski Resort Marketing - SlopeFillers.com: "I’m trying to provide valuable content and tools that will help resort marketers have better ideas, make smarter decisions, and, ultimately, grow skiing to the level we need it to be"