Ski Resort Marketing - SlopeFillers.com

Great advice to the industry HERE

Such as:

“When and where mom goes, the family follows.” Mary Jo Tarallo on Growing Skiing : Ski Resort Marketing - SlopeFillers.com:

"Gregg: What do you think is the biggest challenge for the ski industry in the next 10 years?

Mary Jo: The industry faces several challenges. First, it needs to better understand the casual skier or snowboarder which is the bulk of the market place. Only about 3 – 4 percent of the U. S. population participates. That means 96 – 97 percent do not. Second, industry research finds that the majority of newcomers are introduced to skiing and snowboarding by a friend or family member who already participates. The industry could find creative ways to reward current participants for bringing newcomers who want to learn. The important thing is for those newcomers to learn from trained professionals.
The changing demographics meaning a shrinking Caucasian population and an increasing Hispanic and Asian-American population are problematic. The current ski/snowboard population is overwhelmingly Caucasian. Fighting market share battles is counter productive. Creating new skiers and snowboarders IS productive."