Our Social Media and Research Agenda

Team... let's get Social...!!

(HERE is an updated overview about everyone on out team having a Social Media voice and Blogging)

1) Use www.HootSuite.com ... to can post (with one comment and a click) to our Social Media sites:

https://www.linkedin.com/company/sitour-usa
Facebook
http://twitter.com/SitourUSA 

With our new GoPro video cameras (thank Bill), we should be adding to 
http://www.youtube.com/user/sitourusa

Google Plus (soon) 

We should also post all pics to www.Pinterest.com  and www.instagram.com

2) As you prepare for interaction with resorts and any company, check out their Facebook page

3) "Like" cool stuff you see (and it will be re-posted on our FB page automatically)

That's it...

But - also set up your own www.Linkedin.com page and start linking in!

AND help Michele start experimenting with DIGITAL surveys of the resorts
- Try www.SurveyMonkey.com
- I suggest Google Forms at your https://drive.google.com/#my-drive
... click on "Create"... and then "Forms"

FYI - see Social Media page content specs and sizes here

That's it... but there is (always) more:

GOAL – Research to find and monitor the “influencers” and find opportunities to engage

               These names should go in Act so we can manage touchpoints                
               We should ... Help them… comment on their stuff... provide info … tell them stories.

(FYI - THIS is an overview of Social Media strategy)

We want to build a SYSTEM for B2B Social media activity

                2 target markets for us:

               1) Advertising Media Buyers (brands and their agencies)

               2) Ski Resort Management

1) Marketers and Media Buying Agencies:
                http://www.oaaa.org/ - Outdoor Advertising Assoc of America
                http://sparksheet.com/ - for the OOH industry
                
General Media Industry:

                http://www.adweek.com

                http://adage.com/

                http://www.marketingsherpa.com/

                http://www.marketingprofs.com/

                http://www.marketingtechblog.com  

Info is everywhere... we need to collect the right stuff... like this?...

B2B Social Marketing Report - Marketing Decision Makers on Twitter from Leadtail

               

Bonus reading - http://themarketingspot.com/2012/02/recommended-marketing-books-small-business-73012.html

Worth a read - Building a list of influencers - a how to guide:

http://www.fourhourworkweek.com/blog/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/

2) Ski Resort Management... I am not sure where this fits into our Social Media Content plan... unless we occasionally post about what marketing activities are working at Resorts.

Industry Info (I am facinated by the info in SlopeFillers):
                http://www.slopefillers.com/

                http://www.NSAA.org

                http://www.saminfo.com

                http://www.snowsports.org/
               
         Data about Utah and National:
                http://campusguides.lib.utah.edu/content.php?pid=79127&sid=649229