Big Brand Roundup

Big Brand Roundup... click to enlarge... contact to close deals!

Interesting carpool

"TheSkiLift.org - Ridesharing for Snow Addicts" http://feedly.com/k/1bwC3J1

10 Under 30 | SAM - Ski Area Management

Great kids
Great Stories
Who do or should we know of the 10 Under 30 | SAM - Ski Area Management:

Meet America's 25 Biggest Advertisers

Meet America's 25 Biggest Advertisers | News - Advertising Age:

NSAA Survey

Click HERE to read the
NSAA
KOTTKE NATIONAL
END OF SEASON SURVEY 2012/13
P R E L I M I N A R Y R E P O R T
APRIL

Stories Like This

Snowboard maker harnessess social media to snag the top prize:

Digital Anatomy of the Affluent Male

Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale:

Our Social Media and Research Agenda

Team... let's get Social...!!

(HERE is an updated overview about everyone on out team having a Social Media voice and Blogging)

1) Use www.HootSuite.com ... to can post (with one comment and a click) to our Social Media sites:

https://www.linkedin.com/company/sitour-usa
Facebook
http://twitter.com/SitourUSA 

With our new GoPro video cameras (thank Bill), we should be adding to 
http://www.youtube.com/user/sitourusa

Google Plus (soon) 

We should also post all pics to www.Pinterest.com  and www.instagram.com

2) As you prepare for interaction with resorts and any company, check out their Facebook page

3) "Like" cool stuff you see (and it will be re-posted on our FB page automatically)

That's it...

But - also set up your own www.Linkedin.com page and start linking in!

AND help Michele start experimenting with DIGITAL surveys of the resorts
- Try www.SurveyMonkey.com
- I suggest Google Forms at your https://drive.google.com/#my-drive
... click on "Create"... and then "Forms"

FYI - see Social Media page content specs and sizes here

That's it... but there is (always) more:

GOAL – Research to find and monitor the “influencers” and find opportunities to engage

               These names should go in Act so we can manage touchpoints                
               We should ... Help them… comment on their stuff... provide info … tell them stories.

(FYI - THIS is an overview of Social Media strategy)

We want to build a SYSTEM for B2B Social media activity

                2 target markets for us:

               1) Advertising Media Buyers (brands and their agencies)

               2) Ski Resort Management

1) Marketers and Media Buying Agencies:
                http://www.oaaa.org/ - Outdoor Advertising Assoc of America
                http://sparksheet.com/ - for the OOH industry
                
General Media Industry:

                http://www.adweek.com

                http://adage.com/

                http://www.marketingsherpa.com/

                http://www.marketingprofs.com/

                http://www.marketingtechblog.com  

Info is everywhere... we need to collect the right stuff... like this?...

B2B Social Marketing Report - Marketing Decision Makers on Twitter from Leadtail

               

Bonus reading - http://themarketingspot.com/2012/02/recommended-marketing-books-small-business-73012.html

Worth a read - Building a list of influencers - a how to guide:

http://www.fourhourworkweek.com/blog/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/

2) Ski Resort Management... I am not sure where this fits into our Social Media Content plan... unless we occasionally post about what marketing activities are working at Resorts.

Industry Info (I am facinated by the info in SlopeFillers):
                http://www.slopefillers.com/

                http://www.NSAA.org

                http://www.saminfo.com

                http://www.snowsports.org/
               
         Data about Utah and National:
                http://campusguides.lib.utah.edu/content.php?pid=79127&sid=649229  

Got Sales?

1 - Concentrate on your STRATEGIC SWEET SPOT
          Accurately assess your own capabilities and really understand your client's needs. 
          The sweetness you offer is what your competitors cannot.
          Use THIS Buyer Persona Template to better understand your "Clients"

2 - Product/Market Match - The right market conditions are more important than having the right product... but this is a bit more complicated and important so read more here.

3 - SWOT = A brutally honest assessment for your:

Strengths - Unique Value Proposition

Weaknesses – and the plan to solve them

Opportunities – For Company and market

Threats – For prospect’s time and budget

- HERE is a one-sheet for you to fill out
  Share it with this link http://bit.ly/SWOTAnalysis 

4 - Your prospect target must have BANT = Budget - Authority - Need - Timing 

5 - Get AIDAR = Awareness - Interest - Decision - Action - Research/Retention

         
There is a twisted attitude around Sales... . So keeping in that spirit, here is an excerpt video of where I first saw AIDA (and added R for Research and learn where to tweak your tactics for more Awareness and customer Retention)... So, now for some real twisted stuff about Sales - above all, keep your sense of humor.

Act Newsletter Archive

Act Web login is http://sitourusaideas.blogspot.com/

As we try to get our Act together (ha!), there is good info in these regular newsletters at
http://keystroke.ca/default.asp?pID=122#.UdWAzOaXsVs

For example there are automatic functions... like using "Smat Tasks" to automatically send emails to contacts that we have had no activity with for a certain period of time

Watch a video at:
http://download.act.com/tours/training/2012/SmartTaskTour.htm

Here are other videos:
http://keystroke.ca/default.asp?pID=97#.UdWqzmLVBJQ

2012 Winners #PlayWithOurPixels

What would SitourUSA do with big interactive screens in the right places?

See 2012 Winners 

Read about the competition in the UK... Let's do one on the slopes!
http://www.dailydooh.com/archives/85908?goback=%2Egde_2229_member_254410328

No Business Like Snow Business

No Business Like Snow Business: The Economics of Big Ski Resorts - The Atlantic: